I Started A Supplement Company
*BIG ANNOUNCEMENT*
Welcome Players! As the title says, I’ve got a big announcement to make: I started a supplement company.
But not just any supplement company, I custom formulated and launched my own product.
Today I’m going to tell you what the product is, why I created it, and how it can help thousands of people perform better, naturally.
If you’re eager to check it out, you can do so here: www.feelnoetic.com
*but you’re going to want to read the article for your special TLP discount code at the end!
FOCUS+ by Noetic
Focus+ is a cognitive performance supplement designed to enhance focus, concentration, and mental acuity for up to 5 hours.
It is made from all-natural ingredients (organic when possible), contains NO CAFFEINE, and has 0 sugar. It’s gluten free, non-gmo, and vegan as well.
Each ingredient is included at clinically effective dosages that are supported by multiple peer-reviewed literature, and every ingredient included has a specific purpose. While I did come up with the initial formula myself, I consulted with a chemist and formulation expert to ensure there were no contraindications and that the product would achieve maximum effectiveness.
I am fully transparent with my ingredients and the dosages of course, and there is no proprietary formula. Here is what makes Focus+ the best cognitive enhancement supplement on the market:
You might notice that these ingredients are the exact same ingredients that I wrote about in last weeks email about cognitive enhancers. I’ve spent nearly hundreds of hours of research ensuring that these were the best possible all-natural ingredients I could have included to deliver the effect I was after.
Focus+ is a high-performance supplement. It’s best use is for those looking to gain a mental edge in whatever it is they do best.
For professionals: your busiest days, late nights, and most stressful meetings are supported by Focus+ to help you think clearly, process information faster, and prevent mental fatigue under stress. Because it contains no caffeine you can work late without worrying about whether it will disrupt your sleep or not.
For athletes: being physically athletic is only one part of performance, the other is your intellect when playing the game. For sports like golf, tennis, baseball, even traditional sports like football or basketball; how well you mange the skillful aspects of the game can be the difference between winning or losing. Focus+ supports game-winning mental acuity at the biggest moments so you can perform confidently under pressure. Because it contains no caffeine you can expect a calm focus without a rise in heart rate or anxiousness.
For students: You don’t need to be in high school or college to study. Cognitive performance is crucial to any activity that requires memory or learning. Hobbies such as playing a musical instrument, learning a new language, or any skill you’ve picked up recently and seriously devoted to improving: Focus+ supports you on an efficient learning journey.
Why I Created Focus+
Most of you might recall that 2023 was the year of Project Par; my journey to lowering my Handicap Index as a golfer as much as possible in one calendar year. I was treating my preparation like a professional athlete, and documented the entire process along the way.
Between Project Par, writing for this substack, running my performance training business, starting an HRV-Education Course, and still trying to maintain the rest of my lifestyle that I enjoyed… I was mentally exhausted.
I have a high motivation to put in a lot of work, and I’m extremely disciplined when it comes to effort. But I continuously felt like there just weren’t enough hours in a day to do all the things I needed to, and I was consistently finding myself producing sub-par work that I was not proud of for no other reason than I had difficulty focusing on so many different tasks throughout the day.
Being hyper-engaged in golf practice was mentally fatiguing. Building an educational content on HRV was draining. Writing week in and week out took a lot of effort. Meanwhile my training business was still growing and having to maintain 100% effort and attention to my clients was priority #1.
I would be a liar if I said I didn’t consider prescription stimulants (we all know the ones), but I wasn’t comfortable with the risks of tolerance abuse and dopamine hijacking that they could cause.
I knew there were natural compounds like caffeine from coffee and L-theanine from green tea that had been used for thousands of years for performance, and so I wondered what other natural herbs and plants had traditionally been used for mental stimulation but were not popular in our current society. So I started researching.
I was stunned by what I found. Herbs like ginseng and ginkgo biloba were proven cognitive enhancers, yet I had never heard of them. Bacopa monnieri and L-tyrosine are extremely effective at reducing oxidative stress and helping the brain perform under fatigue, yet they were nowhere to be found in products I looked at.
And so throughout this process of looking for a product that I could take that contained all-natural ingredients for cognitive enhancement, but also contained NO CAFFEINE, I realized there was nothing out there that could do what I wanted.
That’s when the thought ran across my head… “Well, I could do this.”
And nearly 18 months later, I did.
My Promise to You
At first I was a little worried about how it was going to be perceived that I had started a supplement company.
“Would people think I’m a sell-out?
Will this come across as a cash-grab?
Will they still trust that I have their best health & performance in mind?”
And I spent many nights over the past year and half debating whether I was going to launch this at all.
But there were two reasons I decide to go through with it:
I launched this product for me, and people like me. I didn’t cut a single corner when starting this business, getting it made exclusively in the USA from one of the best supplement manufacturers in the US so there wouldn’t be a question about quality (even though it was much more expensive). All of my ingredients are standardized to the effective compound, and sourced organically where possible (Lions mane, for example). I consulted with multiple experts along the way, and am 100% committed to producing the highest quality supplement that is possible. For me, and others like me.
I don’t give a f*ck what others think. I launched this product with the intention to help people perform. It has helped me lock-in on the golf course, increase my output at work nearly two-fold, and improve my mood and mental energy along the way. I’ve been taking it consistently for over a year now as I tested sample batches from the formulation process, and have not come upon a single negative effect. I was spending over $300/mo to source each of these ingredients separately for my own cognitive function stack, and to be able to bring a product to the market for less than 1/3 of that is something I’m proud of.
And so my guarantee to you, as someone who supports my work and trusts me, is this:
I promise to never lie or make false claims about ingredients I use in products, where they come from, or how they impact human physiology.
I promise to never sacrifice quality for profit margins.
I promise to never sell something that I haven’t taken and tested myself extensively.
I promise to prioritize all-natural ingredients that can be used effectively, sustainably, and with no long term risk to health.
What’s Next??
It’s been a long journey for me to launch this venture, and is a main reason why I haven’t written as much over the past year.
For now, I’m focused on building this business. I’ll still be training and providing sports medicine in Miami at a high-level, and the growth of Noetic has a long road ahead.
There’s still some aspects that I’m not content with:
This product is not 3rd party tested (yet), but that is priority #1 for me hoping to be completed by early- to mid- 2025. The process to be 3rd party tested and verified is long and expensive. While I have seen the testing quality results from sourcing of the ingredients, I am going to apply for NSF Safe for Sport credentials as soon as possible.
I do use some small amounts of Stevia to sweeten the product. It’s not a lot, but continuing to test natural sweetening ingredients while balancing a flavor profile that’s not terrible is a difficult task. I expect to improve the flavor profile and the ingredients used to make that profile exponentially in the next 6 months.
Eventually, I would love to fund clinical trials to measure the effectiveness of my formula. This is the holy grail of a product, to be able to PROVE, scientifically, effectiveness for a formula’s purpose. While I know what I feel when I take it, and have received nothing but awesome feedback from initial customers, being able to objectify that via cognitive performance improvements in a lab would be a huge goal.
My Thanks to You
As I’ve always said from the beginning of this newsletter over 2 years ago, as a subscriber to Train Like a Pro you will receive the most benefits from anything I do and/or create.
This is no different.
Thank you for being along this journey with me and thank you for trusting me to guide you in the direction of positive health and performance.
If you choose to purchase the product, please use code “TLP” at checkout to receive 20% off your first order.
The only thing I ask is that if you choose to purchase the product, once you’ve had the chance to use it a couple of times, provide me with your feedback!! If you are willing to leave a 5-star review on the website, that would be appreciated greatly. And if you have any feedback, positive or negative, do not hesitate to write me. I know how I feel when I take the product, but knowing how others react and what they do and don’t like is essential for me to continue to improve the product to help the most amount of people.
If you have questions on the product, ingredients, whether or not it may be right for you, or anything else, as always, don’t hesitate to reach out. I’m here to help.
Feel better, Live better.
- Trainer01
